Example
Reload Mode maps the ideal user flow for a SaaS site: Ad → Landing Page → Case Study → Pricing → Demo Form — ensuring each step has a clear next action.
Websites that are designed around explicit user flows see 40% higher conversion rates than those designed page-by-page — because every page has a clear next action that moves the visitor toward the goal rather than leaving them to decide what to do next, according to Nielsen Norman Group UX research.
What it applies to
New website builds, landing page design, and CRO audits. Mapping user flows before building ensures every page serves a purpose in the conversion journey.
How to map a user flow
- Define the entry points: paid ad landing page, organic blog post, homepage via direct traffic, social profile link.
- Define the goal: demo booked, free trial started, contact form submitted.
- Map every step between entry and goal: which pages does the user visit, what decisions do they make, what do they need to see to feel confident enough to proceed?
- Identify required pages: if the flow is Ad → Landing Page → Demo Form, all three need to exist and be connected by clear CTAs.
- Document in a flowchart (Figma, Miro, or even a simple diagram) — share with the team so everyone building the site understands how the pages connect.
How to improve an existing user flow
- Use GA4's Funnel Exploration report to see where visitors drop off between key pages.
- The page with the highest drop-off rate is your primary optimisation target — use heatmaps and session recordings to understand why users leave there.
- Ensure every page in the flow has one clear next action — a page without an obvious next step leaks users out of the funnel.
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