An interactive or static model of a website or app used to communicate design intent, test user flows, and gather feedback before development begins.
A Figma prototype of a SaaS onboarding flow is shared with stakeholders to validate the UX before a single line of code is written.
Identifying usability issues through prototyping costs 100x less to fix than catching the same issues after development is complete — making prototype testing one of the highest-ROI activities in the UX process, according to IBM Systems Sciences Institute research.
Mockup, Interactive wireframe, Clickable prototype
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Any new website, major redesign, or new feature where user flows need to be validated before development begins. Prototyping is especially valuable for complex interactions, multi-step forms, and checkout flows.
Give test participants a specific task ("Book a demo") and observe — without helping — as they attempt to complete it using the prototype. Where they hesitate, click the wrong element, or ask questions reveals exactly where the design needs improvement before a single line of code is written.
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