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Definition

What Is Conversion Rate?

The percentage of website visitors who complete a desired action (e.g., submitting a form, signing up, purchasing). A key performance metric for measuring website effectiveness.

Related Terms

CRO

CTA

A/B Testing

Landing Page

Analytics

Example

If 1,000 visitors land on a pricing page and 40 request a demo, the conversion rate is 4%.

Synonyms:

CR, Conversion percentage

Acronyms:

CR