{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between IA and navigation design?", "acceptedAnswer": { "@type": "Answer", "text": "IA is the underlying structure; navigation is how that structure is surfaced to users." } }, { "@type": "Question", "name": "What is a card sort?", "acceptedAnswer": { "@type": "Answer", "text": "A UX research method where users group content into categories to reveal their mental models." } }, { "@type": "Question", "name": "How does IA affect SEO?", "acceptedAnswer": { "@type": "Answer", "text": "A clear hierarchy with logical URL structures and internal linking helps search engines crawl and index pages." } } ] }
Definition

What Is Information Architecture (IA)?

The structural design of a website's content and navigation — how pages, categories, and content are organised so users can find what they need efficiently.

Related Terms

Navigation

Sitemap

UX

Content Strategy

User Flow

Example

Before building a SaaS website, Reload Mode creates a sitemap defining the hierarchy: Home > Solutions > [Solution 1, Solution 2] > Resources.

Synonyms:

IA, Site structure, Content hierarchy

Acronyms:

IA