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Definition

What Is Google Tag Manager (GTM)?

A tool that allows marketers to add, manage, and update tracking code snippets (tags) on a website without requiring developer deployments.

Related Terms

Google Analytics

Pixel (Facebook Pixel)

Analytics

Conversion Rate

Above the Fold

Example

Reload Mode installs GTM on client sites so the marketing team can add Hotjar, Meta Pixel, and LinkedIn Insight Tag without touching the site's code.

Synonyms:

Google Tag Manager, GTM

Acronyms:

GTM