{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Why does above-the-fold content matter?", "acceptedAnswer": { "@type": "Answer", "text": "Users decide within seconds whether to stay; critical messages must be immediately visible." } }, { "@type": "Question", "name": "How does screen size affect above the fold?", "acceptedAnswer": { "@type": "Answer", "text": "It varies by device — design for both mobile and desktop viewports." } }, { "@type": "Question", "name": "Should the entire CTA always be above the fold?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, at least the primary CTA should be visible without scrolling on most common screen sizes." } } ] }
Definition

What Does Above the Fold Mean in Web Design?

The portion of a webpage visible without scrolling. Content placed here receives the most attention and should communicate the primary value proposition immediately.

Related Terms

Hero Section

CTA

Viewport

Page Speed

Grid System

Example

A SaaS homepage that places its headline, subheadline, and CTA button above the fold to maximise conversions.

Synonyms:

Above the scroll, Hero area

Acronyms:

-