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Definition

What Is ROI in Digital Marketing?

A performance metric that measures the financial return of an investment relative to its cost. In web design and marketing, it quantifies the revenue generated versus spend.

Related Terms

Conversion Rate

Analytics

CRO

Above the Fold

Accessibility (A11y)

Example

A new website costs $30,000 and generates $150,000 in qualified pipeline in the first year — an ROI of 400%.

Synonyms:

Return on Investment

Acronyms:

ROI