{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a meta description?", "acceptedAnswer": { "@type": "Answer", "text": "A 150–160 character summary of a page that appears in search engine results under the title." } }, { "@type": "Question", "name": "What are Open Graph tags?", "acceptedAnswer": { "@type": "Answer", "text": "Metadata that controls how a page appears when shared on social media (image, title, description)." } }, { "@type": "Question", "name": "Does metadata directly affect rankings?", "acceptedAnswer": { "@type": "Answer", "text": "Meta titles significantly; meta descriptions don't directly affect rankings but affect click-through rates." } } ] }
Definition

What Is Metadata in Web Design and SEO?

Data embedded in a webpage's HTML <head> that is not visible on the page but provides information to search engines, social platforms, and browsers — including title, description, and Open Graph tags.

Related Terms

SEO

Open Graph

Heading Tags

Schema Markup

Above the Fold

Example

A blog post has a meta title 'How Webflow Powers SaaS Websites | Reload Mode' and a 155-character meta description that appears in Google search results.

Synonyms:

Meta tags, Page metadata

Acronyms:

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