Data embedded in a webpage's HTML <head> that is not visible on the page but provides information to search engines, social platforms, and browsers — including title, description, and Open Graph tags.
A blog post has a meta title 'How Webflow Powers SaaS Websites | Reload Mode' and a 155-character meta description that appears in Google search results.
Optimising title tags alone has been shown to increase organic click-through rates by 20–30% without any change in rankings — making metadata optimisation one of the highest-ROI SEO activities, according to Moz and Backlinko research.
Meta tags, Page metadata
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Every page on the website. Metadata lives in the HTML <head> — invisible to visitors on the page, but critical for search engines and social platforms.
<title>Page Title | Brand Name</title> — 50–60 characters. Appears in browser tabs and as the blue link in Google SERPs. Include the primary keyword near the beginning.<meta name="description" content="..."> — 150–160 characters. Appears as the grey snippet text in search results. Compelling copy improves CTR even though it doesn't directly affect rankings.<link rel="canonical" href="https://yourdomain.com/page/"> — prevents duplicate content issues by telling Google which URL is the authoritative version.Set metadata per-page via the Page Settings panel (gear icon) — Title Tag and Meta Description fields. For CMS collection pages, bind the title and description to CMS fields so every blog post or case study gets unique, auto-populated metadata. Use Webflow's SEO tab to set the default OG image.
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