{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What format is schema markup written in?", "acceptedAnswer": { "@type": "Answer", "text": "JSON-LD is the recommended and most widely used format." } }, { "@type": "Question", "name": "Does schema markup improve rankings?", "acceptedAnswer": { "@type": "Answer", "text": "Not directly, but it improves SERP appearance and click-through rates." } }, { "@type": "Question", "name": "Where do I validate schema markup?", "acceptedAnswer": { "@type": "Answer", "text": "Google's Rich Results Test tool validates structured data for Google-specific rich results." } } ] }
Definition

What Is Schema Markup and Why Does It Matter?

Structured data added to a webpage's HTML that helps search engines understand and display content more richly — enabling features like star ratings, FAQs, and event listings in search results.

Related Terms

SEO

Metadata

Google Search Console

Above the Fold

Accessibility (A11y)

Example

Adding FAQ schema to Reload Mode's services page makes the common questions appear as expandable rich results in Google SERPs.

Synonyms:

Structured data, JSON-LD, Rich snippets

Acronyms:

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