{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What do UTM stand for?", "acceptedAnswer": { "@type": "Answer", "text": "Urchin Tracking Module — named after Urchin, the analytics company Google acquired to build GA." } }, { "@type": "Question", "name": "What are the five UTM parameters?", "acceptedAnswer": { "@type": "Answer", "text": "utm_source, utm_medium, utm_campaign, utm_term, and utm_content." } }, { "@type": "Question", "name": "Do UTM parameters affect SEO?", "acceptedAnswer": { "@type": "Answer", "text": "No — search engines ignore UTM parameters for indexing; use canonical tags if needed." } } ] }
Definition

What Are UTM Parameters?

Tags added to URLs that track the source, medium, and campaign of website traffic in analytics tools — allowing marketers to measure campaign performance.

Related Terms

Analytics

Google Analytics

URL

Above the Fold

Accessibility (A11y)

Example

Reload Mode adds UTM parameters to all LinkedIn ad URLs: ?utm_source=linkedin&utm_medium=paid&utm_campaign=free-audit so GA4 can attribute conversions to the correct campaign.

Synonyms:

UTM tags, Campaign tracking, UTM codes

Acronyms:

UTM