Example
Reload Mode's logo system includes: full horizontal lockup (primary), stacked variant, mark-only (for favicon and avatars), and white reversed version for dark backgrounds.
Brands that maintain consistent logo usage across all variants and applications achieve 3.5x better brand visibility than those with inconsistent or ad hoc logo application, according to Lucidpress brand consistency research.
What it applies to
Every visual touchpoint where the brand appears — each context has different requirements for logo format, colour, and complexity, which is why a complete logo system with multiple variants is essential.
Required logo variants
- Primary lockup (horizontal): Symbol + wordmark in horizontal arrangement. The main logo used in the website header, email signatures, and most marketing materials.
- Stacked variant: Symbol above wordmark. Used when horizontal space is limited — useful for square social media avatars with brand name visible.
- Icon / Mark only: The standalone symbol without the wordmark. Used for favicon, app icon, social profile pictures, embroidered merchandise, and any context where the brand is already established enough to be recognised without the name.
- Reversed: White or light version for use on dark backgrounds — website dark sections, dark slide presentations, dark merchandise.
- Monochrome: Single-colour black or white version — for print on coloured substrates, embossing, single-colour merchandise, and fax (rare but occasionally required).
File formats to deliver
- SVG for all digital use (infinitely scalable)
- PNG with transparent background (for non-SVG contexts)
- PDF for print
- Deliver all variants in all formats, organised in a clearly named folder structure
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