Example
Reload Mode's brand guidelines specify the exact HEX codes, approved fonts, and content tone used on all client-facing materials.
Consistent brand presentation across all platforms increases revenue by up to 23%, according to Lucidpress research on brand consistency.
What it applies to
Every touchpoint where the brand appears — website, social media, email, print, advertising, presentations, and partner materials.
What brand guidelines should cover
- Logo: Approved variants, minimum sizes, clear space rules, and prohibited uses (stretching, recolouring, adding effects).
- Colour palette: Primary and secondary colours with HEX (web), RGB (screen), and CMYK (print) values. Usage guidance on which colours go where.
- Typography: Approved typefaces, weights, sizes, and hierarchy — H1 through body copy. Line height and letter spacing values for web use.
- Photography and imagery: Style direction, subject matter, what to avoid, and any illustration or icon system in use.
- Tone of voice: 3–5 personality descriptors, do/don't examples, and before/after rewrites.
- Do / Don't examples: Real-world applications showing correct and incorrect usage across key formats.
How to deliver and maintain them
- Host guidelines on a live URL (Zeroheight, Notion, or a dedicated web page) rather than a locked PDF — this ensures everyone always accesses the latest version.
- Share access with all designers, developers, marketers, and agency partners working on the brand.
- Review and update annually, or immediately following any brand refresh.
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