{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is keyword intent?", "acceptedAnswer": { "@type": "Answer", "text": "The goal behind a search — informational (learn), navigational (find a site), or transactional (buy/sign up)." } }, { "@type": "Question", "name": "What is keyword difficulty?", "acceptedAnswer": { "@type": "Answer", "text": "A score indicating how hard it is to rank for a given keyword based on competition." } }, { "@type": "Question", "name": "What are long-tail keywords?", "acceptedAnswer": { "@type": "Answer", "text": "Longer, more specific phrases with lower search volume but higher conversion intent." } } ] }
Definition

What Is a Keyword in SEO?

A word or phrase that users type into search engines. In SEO, targeting the right keywords in content and metadata drives relevant organic traffic.

Related Terms

SEO

Content Strategy

Metadata

Above the Fold

Accessibility (A11y)

Example

Reload Mode targets the keyword 'Webflow agency for SaaS' with a dedicated landing page and supporting blog content.

Synonyms:

Search term, Search query, Target keyword

Acronyms:

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