{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many internal links should a page have?", "acceptedAnswer": { "@type": "Answer", "text": "No strict limit — link to any page that is genuinely useful for the reader." } }, { "@type": "Question", "name": "What is link juice or link equity?", "acceptedAnswer": { "@type": "Answer", "text": "The SEO value passed from one page to another through hyperlinks." } }, { "@type": "Question", "name": "Should internal links open in a new tab?", "acceptedAnswer": { "@type": "Answer", "text": "Generally no — new tabs are disorienting and unnecessary for same-site navigation." } } ] }
Definition

What Is Internal Linking in SEO?

Hyperlinks from one page on a website to another page on the same website — improving navigation, distributing SEO link equity, and helping users discover related content.

Related Terms

SEO

Anchor Text

Backlink

Navigation

Information Architecture

Example

A Reload Mode blog post about Webflow development links to the Webflow development services page — transferring topical authority and creating a conversion path.

Synonyms:

Internal links, Site linking

Acronyms:

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