{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Why avoid 'click here' as anchor text?", "acceptedAnswer": { "@type": "Answer", "text": "It provides no context to screen readers or search engines about the destination." } }, { "@type": "Question", "name": "Does anchor text affect SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — keyword-rich anchor text signals topic relevance to search crawlers." } }, { "@type": "Question", "name": "What is exact-match anchor text?", "acceptedAnswer": { "@type": "Answer", "text": "When the anchor text exactly matches the target keyword (e.g., 'Webflow agency')." } } ] }
Definition

What Is Anchor Text in SEO?

The clickable, visible text of a hyperlink. Descriptive anchor text improves both UX and SEO by telling users and search engines what the linked page is about.

Related Terms

Backlink

SEO

Internal Linking

URL

Keyword

Example

Using 'Learn about our Webflow development services' instead of 'click here' as the anchor text for a services page link.

Synonyms:

Link text, Hyperlink text

Acronyms:

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