What Is a Hero Section on a Website?

What it applies to

Every page where a user first lands — homepage, landing pages, product pages, and campaign pages. The hero sets context, communicates value, and directs the user's next action.

Hero section anatomy

• Headline: 6–12 words. Benefit-focused, not feature-focused. Speaks directly to the ICP's pain or goal. This is the most important piece of copy on the page.
• Subheadline: 1–2 sentences expanding on the headline — adding context, specificity, or a supporting proof point.
• Primary CTA: One button with action-oriented, benefit-focused copy. Visually the most prominent interactive element on the page.
• Supporting visual: A product screenshot, illustration, or video that shows — not just tells — what the product or service delivers.
• Trust signal: Client logos, a star rating, or a single compelling stat placed below the headline or CTA to reduce first-visit scepticism.

In Webflow

• Set the hero section to min-height: 100vh so it fills the viewport on all screen sizes.
• Use a CSS background or an absolutely positioned image for background visuals — avoid putting large images in the foreground without lazy load consideration.
• Preload the hero image: add a <link rel="preload"> tag in the page's head to ensure it is the first asset fetched, improving LCP score.