{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many CTAs should a page have?", "acceptedAnswer": { "@type": "Answer", "text": "One primary CTA per page section; avoid competing CTAs that cause decision paralysis." } }, { "@type": "Question", "name": "What makes a strong CTA?", "acceptedAnswer": { "@type": "Answer", "text": "Clarity, action-oriented language, benefit-focused copy, and visual contrast with the surrounding design." } }, { "@type": "Question", "name": "Where should CTAs be placed?", "acceptedAnswer": { "@type": "Answer", "text": "Above the fold, after key value statements, and at the end of long pages." } } ] }
Definition

What Is a CTA (Call to Action)?

A button, link, or prompt that encourages a user to take a specific next action — such as 'Get a Free Audit', 'Start Free Trial', or 'Book a Demo'.

Related Terms

Conversion Rate

Landing Page

Above the Fold

UX

Visual Hierarchy

Example

Reload Mode's website uses 'Get Your Free Website Audit' as the primary CTA on the homepage hero.

Synonyms:

Call to action, Action button

Acronyms:

CTA