{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What tools generate heatmaps?", "acceptedAnswer": { "@type": "Answer", "text": "Hotjar, Microsoft Clarity, and Crazy Egg are the most popular options." } }, { "@type": "Question", "name": "What is the difference between a click map and a scroll map?", "acceptedAnswer": { "@type": "Answer", "text": "Click maps show where users click; scroll maps show how far down users scroll." } }, { "@type": "Question", "name": "Can heatmaps replace A/B testing?", "acceptedAnswer": { "@type": "Answer", "text": "No — heatmaps show what happens; A/B tests prove what change performs better." } } ] }
Definition

What Is a Heatmap in Web Analytics?

A data visualisation tool that shows where users click, move, and scroll on a webpage — using colour intensity to indicate areas of high and low engagement.

Related Terms

CRO

A/B Testing

Analytics

UX

Above the Fold

Example

A heatmap of Reload Mode's services page reveals that users rarely scroll past 60% of the page, prompting a redesign to move the CTA higher.

Synonyms:

Click map, Scroll map

Acronyms:

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