Definition

What Should a Website Footer Include?

The bottom section of a webpage, typically containing navigation links, legal information, contact details, social media icons, and copyright notices.

Related Terms

Navigation

Sitemap

Brand Guidelines

Metadata

UX

Example

Reload Mode's footer includes links to all service pages, social profiles, legal pages, and a newsletter signup field.

According to Orbit Media's website footer research, 72% of top-performing websites include social media links in the footer, and 61% include a newsletter signup — making footers a significant conversion and engagement zone.

Synonyms:

Page footer, Bottom navigation

Acronyms:

-

What it applies to

Every page on the website. The footer is a global element that appears at the bottom of every page — it is a consistent navigation aid and trust-building zone.

What to include in a footer

  • Navigation links: Grouped by category (Services, Company, Resources, Legal). Include pages not in the primary nav that users may look for directly — Contact, Careers, Privacy Policy.
  • Brand mark: Logo (typically the icon-only variant) linking back to the homepage.
  • Contact information: Email address or a link to the contact page — essential for trust.
  • Social media links: Icons linking to active social profiles.
  • Legal links: Privacy Policy, Terms of Service, Cookie Policy — required for GDPR compliance in the EU.
  • Copyright notice: © [Year] [Company Name]. All rights reserved.

In Webflow

Build the footer as a Symbol or Component and add it to every page template. Any update to the master footer — adding a new link, updating an address — propagates across the entire site instantly. Use a multi-column flexbox or grid layout for the link groups, collapsing to a single column on mobile.

Footer: Common Questions Answered

Question

Answer