{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many colours should a brand palette have?", "acceptedAnswer": { "@type": "Answer", "text": "Typically 2–4 core colours plus neutrals and functional colours (success, error)." } }, { "@type": "Question", "name": "What is colour psychology in branding?", "acceptedAnswer": { "@type": "Answer", "text": "Different colours evoke emotional responses — e.g., blue = trust, red = urgency." } }, { "@type": "Question", "name": "What is the difference between HEX and RGB?", "acceptedAnswer": { "@type": "Answer", "text": "HEX is web notation (#1A1A2E); RGB defines red, green, blue values (26, 26, 46) — both represent the same colour." } } ] }
Definition

What Is a Brand Colour Palette?

The defined set of colours used consistently across a brand's visual materials. Typically includes primary, secondary, and neutral colours with specific HEX, RGB, and CMYK values.

Related Terms

Brand Guidelines

Typography

Visual Hierarchy

Accessibility (A11y)

Design System

Example

A SaaS brand uses an indigo primary, a coral accent, and a grey neutral palette across its website, ads, and product UI.

Synonyms:

Colour scheme, Brand colours

Acronyms:

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