How long did the Cadran project take?

About 19 weeks from kickoff in March 2026 to launch on July 23, 2026. That covered moodboards, design, development, content migration and QA. The German version went live two months later.

What did Reload deliver for Cadran?

Brand-aligned web design, a 23-page Webflow build with a mega navigation, CMS for insights, case studies and careers, a migration from the old site, and a full German localization.

How did you keep SEO from the old website?

We mapped every legacy URL, set up redirects and rebuilt the blog's tag and category archives in Webflow. Existing articles kept their addresses, so search engines had nothing to re-learn.

How does the German version work?

It runs on Webflow Localization with proper hreflang tags for English and German. Cadran's team edits translations directly in Webflow, using a short video guide we recorded for them.

Can you show industrial AI without making it feel abstract?

Yes. We built a visual system from Cadran's Analyze, Build and Operate method: data grids, lines, shapes and charts, paired with 3D machines and real industrial photography.

Do you work with companies outside SaaS and fintech?

Yes. Cadran serves manufacturing, energy and packaging. The same process works for any B2B company with a complex offering to explain.

An industrial AI website built for the DACH market

View Live Website

122

Pages across English and German

2

Languages, English and German

100%

Built on the new brand guidelines.

What we went through to %%reach full potential%%

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About Cadran

Cadran is an industrial AI and technology partner for manufacturing, energy and packaging companies across Germany, Austria and Switzerland. Its engineers connect machines, analyze production data and build systems that cut downtime and running costs, then operate those systems alongside the client’s own team.

The company works in three phases, Analyze, Build and Operate, across five disciplines: Engineering, AI Agents, Integration, Automation and Innovation. Its partners include HOMAG, one of the world’s leading woodworking technology makers. Cadran needed a website that matched that level of work.

Challenge

Cadran had outgrown its old website. A new brand identity was in place, the offering had expanded, and the WordPress site no longer explained what the company does or why it matters to a plant manager. Industrial AI is hard to show: there is no product screenshot, only data, machines and outcomes.

The brief was demanding. The site had to make a technical offering clear without heavy animation, balance dense content with readability, and give buyers a fast path through services, industries and proof. It also had to keep the existing blog and its search rankings intact, and be built for a German-speaking market.

Solution

We started with two moodboard directions and three homepage concepts, then built a visual language around Cadran’s own method. An animated data grid represents AI, lines stand for Analyze, shapes for Build and charts for Operate. 3D machine renders and darker, high-contrast industrial photography tie it back to the factory floor.

We designed 23 pages and templates and built them in Webflow, with a click-to-open mega navigation for solutions by area and by industry. Insights, case studies and careers run on CMS, and we rebuilt the legacy tag and category archives so no ranking page was lost. After launch we added a full German version with Webflow Localization and trained Cadran’s team to edit translations themselves.

Result

Cadran now has a site that explains industrial AI in plain terms, with every legacy blog page and its rankings carried over. The full German version followed after the English launch. Today it is one bilingual platform that Cadran's marketing team updates on its own, and it now hosts the launch page for The State of Industrial Intelligence 2026–2027 in DACH, the market report we also designed for Cadran.