Example
Reload Mode builds all client websites on Webflow, enabling marketing teams to update content independently via the CMS without developer support.
Webflow powers websites for over 3.5 million designers and teams worldwide, with its hosting platform serving over 200,000 sites — and has been rated the #1 visual web design tool on G2 for five consecutive years.
What it applies to
Marketing websites, landing pages, blogs, portfolios, case study libraries, and e-commerce sites — any web project where visual design quality and non-technical content management are both priorities.
How Webflow works
- The Webflow Designer is a visual canvas where you build layouts, apply styles, and configure interactions — generating clean HTML, CSS, and JavaScript output automatically.
- Every element you create in the Designer corresponds to a real HTML element. Styles applied visually become CSS classes. Interactions become JavaScript — all without writing code.
- The CMS allows you to define content structures (Collections), design dynamic templates, and let editors add new content independently through the Webflow Editor or CMS dashboard.
- Publishing pushes all changes live to Webflow's global CDN infrastructure — no FTP, no deployment pipeline, no server management.
Webflow project workflow
- Setup: Create a new project, configure global styles (colours, fonts, spacing), and build the design system (global classes, components).
- Build: Design and build each page type — starting with the most complex (homepage) and reusing components across simpler pages.
- CMS: Create collections for dynamic content, design templates, and populate with initial content.
- Interactions: Add scroll-triggered animations, hover effects, and page transitions using Webflow's visual Interactions panel.
- Launch: Connect custom domain, enable HTTPS, submit sitemap to Google Search Console, and publish.