Example
Reload Mode's UI for a fintech dashboard includes a clean data table, filterable sidebar, and status badges — all styled consistently with the design system.
Every $1 invested in UX and UI design returns $100 on average — a 9,900% ROI — according to Forrester Research's analysis of the business value of design-led development.
What it applies to
Every interactive element a user sees and touches — the design of the entire visual interface, from the navigation bar to the smallest form input label.
Core UI design principles
- Clarity: Every element's purpose should be immediately obvious. Buttons look like buttons. Links look like links. Inputs look interactive.
- Consistency: The same action looks and behaves the same way everywhere on the site. Same button styles, same hover states, same spacing system.
- Feedback: Interactive elements respond visually to user actions — hover states, active states, loading indicators, success and error messages.
- Hierarchy: Visual weight (size, colour, contrast) guides the user's eye to the most important elements first.
- Accessibility: Sufficient colour contrast, visible focus states, touch target sizes of at least 44×44px on mobile.
UI design process
- Start with a component inventory — what UI elements does this project need? Buttons, inputs, cards, badges, modals, navigation.
- Design each component in Figma with all variants and states — default, hover, active, focused, disabled, loading, error.
- Document usage rules — when to use the primary button vs secondary button, when to use a card vs a list item.
- Build as coded components in Webflow, matching the Figma spec exactly.
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