{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between 301 and 302 redirects?", "acceptedAnswer": { "@type": "Answer", "text": "301 is permanent and passes ~100% of link equity; 302 is temporary and does not pass full equity." } }, { "@type": "Question", "name": "What is a redirect chain?", "acceptedAnswer": { "@type": "Answer", "text": "Multiple consecutive redirects (A→B→C) that slow page load and dilute SEO equity — should be collapsed to A→C." } }, { "@type": "Question", "name": "How do redirects affect page speed?", "acceptedAnswer": { "@type": "Answer", "text": "Each redirect adds an HTTP round-trip; minimise chains for optimal performance." } } ] }
Definition

What Is a Website Redirect?

An instruction that automatically sends users (and crawlers) from one URL to another. 301 redirects are permanent and pass SEO equity; 302 are temporary.

Related Terms

URL

SEO

Technical SEO

Hosting

Sitemap

Example

When Reload Mode migrates a client's WordPress site to Webflow, all old URLs get 301 redirects to the new URL structure, preserving SEO rankings.

Synonyms:

URL redirect, Page redirect, 301 redirect

Acronyms:

301 / 302