{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between a persona and an ICP?", "acceptedAnswer": { "@type": "Answer", "text": "ICP defines the target company; persona defines the individual decision-maker within it." } }, { "@type": "Question", "name": "How many personas should a company have?", "acceptedAnswer": { "@type": "Answer", "text": "2–4 primary personas — having too many dilutes focus." } }, { "@type": "Question", "name": "How are personas created?", "acceptedAnswer": { "@type": "Answer", "text": "Customer interviews, sales call recordings, CRM data analysis, and market research." } } ] }
Definition

What Is a Buyer Persona?

A semi-fictional representation of a target user or buyer — based on research data and real customer insights — used to guide design, content, and marketing decisions.

Related Terms

ICP

Positioning

UX

Content Strategy

Messaging Framework

Example

Reload Mode creates a buyer persona: 'Marketing Director at a Series B SaaS — owns the website, feels frustrated by their current agency's slow turnaround times.'

Synonyms:

Buyer persona, User persona, Marketing persona

Acronyms:

-